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We are looking for a Digital Analyst to HD-Sydsvenskan in Malmö. Are you passionate about analyzing data? Apply today!
Do you love working with analyzing data and are passionate about high-quality journalism? Come work with south of Sweden’s strongest news brands, and colleagues like John Wedderburn. HD-Sydsvenskan in Malmö is looking for a Digital Analyst skilled in Google Analytics.
You will be part of HD-Sydsvenskan´s business department with skilled Analysts, Developers, Media Advisors, Concept Developers and Specialists. You will report directly to the Innovation and Business Manager Tomas de Souza. The understanding of how their digital products are used is the core in their development strategy. As a Digital Analyst you will work closely with the editing office and the development team. HD-Sydsvenskan have a complex implementation of Google Analytics for several domains, with many customized dimensions, created for different business goals and KPI´s. Central for your assignment will be to analyze and explain user behavior.
- Implementation of Google Analytics via Google Tag Manager
- Identifying continuous improvements
- An ongoing execution of analysis and studies and act as a driving force in projects
- Creation of tests in order to achieve a good base for decision making for the development of their journalism and commercial products for consumers and companies.
- Contribute to the development of data driven insights and processes.
You will be part of an innovative and creative environment characterized by openness to ideas and opinions and you get to work with great colleagues. At HD-Sydsvenskan you have the possibility to influence and drive the development of HD-Sydsvenskan´s marketing position and customer relations. This is a full-time position and the office is modern and central. It is located just next to the station Triangeln in Malmö, with excellent commuting possibilities and with a wonderful view of the citys´ rooftops.
You have experience in analyzing digital traffic and user data from larger digital platforms, perhaps from working as a consultant. You are skilled in Google Analytics and in particular Google Tag Manager implementation. A valid Google Analytics Individual Qualification (IQ) is a merit, just as experience with other tools than Google Analytics, analyzing more than web traffic, and experience in machine learning. You have good communications skills in Swedish and are fluent in English.
Your ability to transfer data analysis to concrete action plans and activities is proven. You have good knowledge of user behaviour and conversion optimization. You have strong analytical skills and the ability to work independently towards goals. You can understand and cooperate with others, even those that don´t share your line of thinking or your experience. You are pedagogical and can easily explain complex insights to others.