Marketing Specialist

Do you want to work in an international team that´s growing? Hasselfors Garden is now looking for a Marketing Specialist!

Do you want to have a job with a meaning, to have a role in enabling green infrastructure? In this role you will create and execute marketing communication activities to landscaping customers for Hasselfors Garden in Sweden.

The role is remote, but you need to be able to go to Örebro once a month atleast.

Sounds exciting right? Welcome with your application!

Purpose, Offer and Benefits

We offer you a challenging and rewarding role in an international business of gardening and landscaping with our specialist marketing team.

We want to be the best partner and an innovation leader in landscaping business in Sweden. In this position, you get to strengthen the position by building our brand further and supporting the sales team. You will work in a close co-operation with Marketing Specialists in other market areas of Kekkilä-BVB landscaping business units. Our well-known and reputable brands are Hasselfors Garden in Sweden, Kekkilä Garden in Finland and BVB Landscaping in The Netherlands.

Please note that selection is ongoing and the position may be filled before the last application date, so send in your application as soon as possible.

Your Responsibilities

Key responsibilities

• Create and execute communication plan and marketing actions to different customer segments in landscaping (including e.g. digital marketing, print ads, webinars)
• Develop and update landscaping web site (including SEO) and social media (focus in Linkedin)
• Create content (articles and videos) in co-operation with our partners
• Set-up marketing automation with Salesforce and generate leads to the sales
• Support landscaping sales team by producing catalogues, flyers, signs, presentations and e-learning material
• Support our producing reseller /franchising partners in creating marketing actions

The Bigger Picture

Your role as a marketing communication professional will include content creation, marketing campaigns, newsletter creation, website updating and development (including SEO), PR and organizing events. Experience in gardening, landscaping or construction industry is a good asset in this position. Great communication, teamwork, and project management skills are essential.

Marketing Specialist reports to Senior Manager, Marketing located in Finland. You can be located in Örebro, Sweden or work remotely with a possibility to work at our office minimum once a month.

Our Expectations

To suceed in this role we think you have several years track record in B2B marketing and campaign planning as well as a good understanding of digital marketing and its possibilities in generating leads to sales. You have excellent communication skills and are a creative writer.

As a person we value that you are a real team player with a service mindset and can do attitude. You speak and write fluent Swedish (ability to create marketing content) and English (as a working language to communicate within colleagues)

For this role you have to have strong IT skills in Microsoft Office tools and experience in using marketing tools e.g. WordPress, Salesforce, Adobe Photoshop and it´s a big plus if you have experience in gardening, landscaping or construction industry